In June 2019, Bumble announced that it would be enabling in-app voice and video calls on all of its platforms, including Bumble, Bumble Bizz and Bumble BFF. Bumble Boost costs £20.99/.99 USD a month (or £7.49 per week, £41.99 for a 3-month subscription, £44.99 for a 6-month subscription, or £79.99 for a lifetime subscription) and adds Beeline, a list of users who have liked the user; Rematch, which keeps expired matches in a user's queue for 24 additional hours; and Busy Bee, which allows users unlimited 24-hour extensions for matches.
The update was also launched for same-sex matches, with either party allowed to initiate and the other having to respond within 24 hours.
Users can sign up using Facebook, and have options of searching for romantic matches or, in "BFF mode", friends. Bumble was founded by Whitney Wolfe Herd shortly after she left Tinder, a dating app she co-founded, due to growing tensions with other company executives.
Wolfe Herd has described Bumble as a "feminist dating app".
Conversations started with potential friends are color-coded as green as opposed to yellow for dates.
As the feature was rolled out, Bumble also announced that it would eventually release a dual-profile feature allowing users to curate a profile for dating or friendship.