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This is a great source of tension for dating site operators because most dating sites just don’t have enough data points on its users to offer these advanced search filters.

And, even if they did, the quantity of search results would be too few to keep users swiping.

When more detailed search criteria like height, body type, and ethnicity get applied, that number is further reduced to just a few results.

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Dating sites fall short on creating relevant matches due a combination of: 1) lack of users, 2) lack of data on those users, 3) and a lack of talented product managers and data scientists to create a great algorithm.If Facebook focuses first and foremost on creating an incredible experience for singles, everyone will win in the end.In order to provide advanced searching functionality that singles want on dating apps (religion, ethnicity, height, etc), you need two things: 1) a lot of profiles and 2) a lot of meaningful profile data.Our success was a result of pioneering countless online dating innovations.Many of these features are commonplace in today’s dating apps including: 1-click sign-up and profile creation using Facebook Connect, swiping, showing mutual interests, showing mutual friends (and friends of friends), the wingman concept, the ‘Hottie’ feature, and many more.

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